TCB Composites, a renowned manufacturer of composite bulkheads and spinners for small aircraft, expressed a need for a complete rebranding, seeking a more readable and simplistic update to their existing logo while retaining the recognizable look and colors. The rebranding exercise also included the design of a new website to facilitate product sales and the creation of a range of promotional materials such as a large tradeshow banner, a bi-fold brochure, and a product catalog.
Logo Redesign
The redesigned logo maintains the essence of the original, with enhanced readability and a more streamlined appearance. The color palette remains similair to the established brand colors, ensuring brand recognizability and continuity. The modernized typography and refined graphical elements contribute to a logo that is more adaptable and visually balanced, optimizing it for diverse applications from digital to print.
Website Design
The newly designed website serves as a seamless platform where users can explore and purchase TCB Composites’ range of products. With a focus on user experience, the site features intuitive navigation, clear product descriptions, and high-quality images. The color scheme and design elements are aligned with the refreshed brand identity, creating a cohesive digital presence. Each product page is enriched with essential details and specifications, catering to both novice buyers and seasoned professionals in the field of small aircraft.
Marketing Collateral
Tradeshow Banner: A large, visually striking banner was designed to capture attention at industry events, with a clear emphasis on the brand’s refined identity and its core offerings.
Bi-fold Brochure: The brochure combines compelling visuals with concise, informative content to give potential clients a quick yet comprehensive overview of TCB Composites and its products.
Product Catalog: Detailed and well-organized, the catalog provides in-depth information on each product, including specifications, applications, and pricing, serving as a valuable resource for prospective buyers.
