Advanced Health Solutions approached me to create a comprehensive branding and packaging solution that captures the essence of their product: a natural, ginger root-based health supplement. The company aims to bridge the gap between traditional medical practices and alternative natural solutions. Their end goal is to become a go-to product endorsed by medical professionals. The challenge was to design a visual identity that conveyed medical reliability while emphasizing the product's natural origins.
The Logo
The centerpiece of the brand identity is a logo that combines elements of a DNA strand and leaves. The DNA strand signifies the scientific and medical foundation of the product, while the leaves represent its natural ingredients and environmental consciousness. Both are seamlessly integrated into a singular design and colored with shades of blue and grey, establishing a connection between healthcare professionalism and natural wellness.
Typography & Color Palette
For typography, I chose a clean, sans-serif typeface that complements the modern design elements while ensuring readability along with a clean script font to add some life and class to the design. The color palette revolves around blue hues ranging from medical royal blue to light turquoise, paired with silver, grey, white and black.
Packaging Design
The packaging features a minimalist yet impactful design. The front of the box prominently displays the logo against a clean, white background, making it instantly recognizable and trustworthy. Side panels provide detailed information about the natural ingredients and their health benefits, accompanied by botanical illustrations of ginger root to emphasize the product's natural roots. The soft blue color used on the main part of the package gives a soothing ambiance to represent purpose of the product which is to sooth the stomach.
Results
The final design successfully merges the realms of traditional medicine and natural wellness. The branding and packaging not only reflect Advanced Health Solutions' core values but also offer a visually pleasing experience that has the potential to attract a wide consumer base and endorsement from healthcare professionals.
By balancing medical professionalism with a natural vibe, together we created a brand identity and packaging design that Advanced Health Solutions can confidently use to break into the competitive health supplement market.