Touchstone Healing Arts, a seasoned player in the realm of massage therapy and energy work, presented an exciting challenge: creating a brand identity from scratch after operating without one for years. The founder emphasized the need for a distinctive logo that could encapsulate the healing and transformative power of her hands-on services. My task extended beyond the logo to include business cards, gift vouchers, and door signage that would collectively create a cohesive brand image.
The Logo
The logo features a hand with a spiral at its center, all set within the form of a lotus flower. The hand symbolizes the practitioner's skilled touch, the spiral represents transformative energy work and healing, and the lotus flower adds a layer of spiritual and holistic symbolism. This harmonious blend of elements evokes feelings of peace, balance, and wellness. Muted, earthy colors were chosen to keep the focus on the intricate elements of the hand, spiral, and lotus, lending the design a timeless and organic feel.
Typography & Color Palette
I chose a clean, elegant typeface to complement the delicate lines of the hand and spiral in the logo. The earthy, calming colors used across all items extend the brand's message of natural healing and inner peace.
Building upon the brand identity established by the logo, I designed business cards, gift vouchers, and door signs that offer a seamless brand experience. Each element is a natural extension of the core brand identity, featuring the same color palette and typographic choices.
Results
Touchstone Healing Arts now has a compelling and cohesive brand identity that resonates with its core values and services. The client was thrilled with the logo's visual translation of her unique services and equally pleased with how this identity extended to all aspects of her practice through the business cards, gift vouchers, and door signs. Through thoughtful design, we've given shape and voice to a brand that has long deserved to be seen and recognized.